The Finsbury Glover Herring brand was developed by the FGH Creation Team, which I had the privilege of being a part of. The brand identity aims to stand out in a crowded market, conveying authenticity while remaining flexible enough to meet the diverse needs of FGH's clients.
Process
Our design inspiration came from the visual language of thought-leadership media, journalism, editorial design, and magazine layouts. Newspapers and magazines have been creatively presenting complex stories for sophisticated audiences since their inception. We aim to join this tradition by offering dynamic, type-led designs that prioritize hierarchy and surprise.
The pulse lines can serve various purposes in supporting the brand, primarily serving as a visual cue to give the brand motion in a layout.
The logo window provides an effective way to integrate photography seamlessly into the Finsbury Glover Hering brand. This specialized version of the logo is exclusive for masking images.
The secondary color palette adds vibrancy and energy to the brand in any composition. These colors can be used on headlines, logos, type signage, iconography, and more.
FGH layouts should be clear, confident, and feature an element of surprise, with a focus on showcasing the content effectively.
